Institute for Apprenticeships
To support the government drive to promote and establish apprenticeships as alternatives to university education, DfE set up a regulator for apprenticeships to ensure excellence across the board. The branding needed to be authoritative, projecting the Institute’s rigour, and able to stand the test of time.
Our branding highlighted the achievement and attainment of apprentices. The star logo can be seen as a mark of excellence and can also be seen as a flower, suggesting the Institute’s role in helping to nurture quality and support growth in the sector.