Rebranding Government
In 2010 the Cabinet Office asked me join them from COI to design a solution to the problem of costly and disparate branding across government and its agencies. In response I designed the Government Identity System. This provides a cohesive and efficient way to brand HM Government departments, agencies and public bodies.
In 2012 the system was approved by 10 Downing Street and Cabinet Office and has been adopted by all departments and their agencies. The identity system is now embedded throughout government providing considerable savings for the tax payer and increased brand recognition.
Design & Art Direction
10 Downing Street & Cabinet Office